Methodology
The Consumer Internet Barometer is based on a quarterly mail omnibus survey of 5,000 male and 5,000 female heads of household conducted by TNS. A unique sample is surveyed each quarter. Return rates average 70%. Each quarterly data set is weighted to reflect the latest US household demographic information.
TNS has conducted The Conference Board's Consumer Confidence survey for close to 40 years using a similar consumer sampling approach.
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© 2008. All rights reserved. Consumer Internet Barometer is a joint trademark of TNS and The Conference Board. TNS and the TNS logo are trademarks of Taylor Nelson Sofres plc. The Conference Board and The Conference Board logo are registered trademarks of The Conference Board, Inc.